| Search
engine optimization (also known as search engine placement, search
engine rankings or SEO) is the art of placing your website in the first
few pages of a search engine for a strategically defined set of
keywords. Search engine optimization (SEO) leads to an increase in
targeted traffic to your website, thus resulting in more leads and
sales.
Why Search Engine Optimization (SEO) ?
Major
search engines command over 400 million searches everyday, day after
day. Search engine optimization (SEO) helps you get this piece of the
pie, which you might be losing otherwise to your competition
Search
engine optimization (SEO) offers a much better return on investment
compared to banner campaigns or pay per click campaigns
Search
engine optimization (SEO) helps you capture targeted traffic... people
who are already looking for the product or service you offer
Search engine optimization (SEO) is a long term and permanent answer to
your traffic woes. Once a website has been optimized for search engines
it can stay at the top for long periods of time
Search engine optimization (SEO) results in huge savings on ad-spent using traditional channels of marketing
eSoft Web Design for Search Engine Optimization (SEO):
eSoft ICTs Solutions Ltd is Nigeria based search engine marketing
Company offering organic search engine optimization (SEO in Nigeria) and paid search marketing (PPC campaign management) services. We
work with clients in varied fields from all over the world and offer
them unique and customized SEO programs. Our clients hold top 10
rankings for competitive keywords in various fields like web designing
lead generation, insurance, travel, training and education, finance,
marketing among others.
Search Engine Friendly Design:
We
understands the web and its audience intricately and employs this
learning’s to offer customized Search Engine Friendly web site design
services. We study your business objectives, consumers psyche and
various other parameters that would lead us to chalk out a customized
web site.
Right from Interface to technical
modules will be customized to your business needs and appeal your
audience and friendly to the search engines at the same time, making
your website really work for you.
We
take pride in helping small/big businesses take off on the Internet,
with a web interface that is functional, affordable and tailored to
meet your business objectives.
To
truly make Internet work for you, we will further optimize your site
through our Search Engine Optimization services or depending on the
nature of your business, advise and execute various promotional
Campaigns
Web Site promotion through Search
Engine Optimization & positioning is an important part of a strong
online presence, and successful online companies understand that it is
essential to devote a portion of their marketing budget to the
promotion of their web site if they hope to compete.
With
the explosion of sites on the web, how can you make sure your customers
find you? We believe that it’s just not enough to “be” on the web. The
common notion that “build it and they will come” does not hold true on
the vast Internet landscape. The more your site draws traffic the more
will your sale increases, ultimately paying you the dividends for hard
work.
It is of utmost importance that
searchers find your site before your competitors when they search the
major directories and search engines for your products or services.
Search engines are the way most people find a web site. Being
well-placed in the search engine results can make a tremendous
difference in the number of visitors you get. By doing Search Engine
Optimization services on your site for both design elements and
technical factors, you have an excellent chance of placing well (within
the first 30 listings).
Over the years the
search engines and directories have gotten smarter and keep changing to
the point where we have to work very hard to keep up to date on what
techniques work best (or at all). We combine solid Search Engine
Optimization techniques with correct submissions to the major search
engines in order to help our clients achieve their Search Engine
placement goals. Since no two Websites are alike and the goals of each
business and organization differ, we develop a customized Search Engine
Optimization program for each Client. We provide our best Search Engine
Optimization efforts to obtain top 10 positions for your web site with
the major search engines, i.e. AltaVista, AOL, Fast/ Alltheweb, Google,
HotBot, Inktomi, Iwon, Lycos, Msn, and Netscape and Directories like
Yahoo! and ODP.
Good search engine
optimization service offers a far higher ROI than PPC advertising,
effective search engine optimization combines link building and on page
optimizing techniques, when implemented correctly search engine
optimization will help your site leap to the top of the heap on Google
and other search engines.
Website Review:
The first step in the process of SEO involves the identification of
spider stoppers in a website. These may include broken links,
Non-optimized titles, missing tags, non-optimized link structure among
other factors.
Competition Analysis:
Websites of competitors, which have undergone search engine
optimization sometimes, offer valuable clues with regards to the right
keywords to target. Also studying the competition helps us identify and
finalise the SEO optimization plan for your website.
Keyword Identification:
Many websites in spite of ranking high, do not get enough traffic. This
maybe because the keywords that they are targeting may not be the
keywords being searched for, on the search engines. Keyword
identification is a very important part of search engine optimization
and includes researching keywords using various resources in the quest
for finding related yet popular phrases.
Page Optimization:
This step in the process of SEO involves the actual optimization of
your web pages. Here pages will be optimized with regards to tags, link
structures, images, body text, and other visible and invisible parts.
Building Incoming Links:
A good link building campaign is the key to achieving good rankings for
competitive keywords. Our link exchange campaigns are human powered,
and done completely manually. This step of SEO involves Identifying
potential link partners - These are websites which complement your
website in content and have a good search engine presence
Securing The Link Exchange - This involves contacting the webmasters or
site owners and getting our link reciprocated
Manual Submissions to search engines and directories:
Manual Submissions to search engines and directories is a process often
referred as search engine submissions. Many advertise a quick and
simple software or service which helps submit to over 1000 engines for
a few dollars, but few tell you that it is the top 10 engines that
command over 85% of the internets search engine traffic.
Our search engine optimization campaign involves systematic
submissions, done manually, to the top search engines and directories
Analysis and Tweaking:
Search engine optimization is a long-term solution to your traffic
woes. Our comprehensive search engine optimization packages involve
continuous fine tuning of the website based on traffic trends and
ranking trends. Search engines often change their algorithms... We
tweak your website to compensate of the changes, hence enabling you to
stay on top.
SEO Campaign Tracking :
Our inhouse web analytics application helps track not only traffic but
also the conversion rates and ROI on your search engine optimization
and other web marketing initiatives. The beta version of our campaign
tracker allows live reporting and highlights ranking trends for each
key-phrase in the search engine optimization campaign.
Comprehensive Reporting:
We believe in keeping our clients informed. Our comprehensive SEO
reporting process helps you, our client, know about the exact schedule
and steps that we follow for the search engine optimization of your
website. We offer periodic comprehensive ranking, link exchange.
We make your Website work for you..... |
